How to Position Your Cosmetic Company for Success

Starting your own cosmetic venture can be an exciting business to get into. So many women who buy cosmetics are looking for special colors that work well with their skin tone. In addition, women with skin allergies are looking for cosmetics with ingredients that won’t cause an allergic reaction. However, once you have a formula that works, you want to know how you can market your product to a larger audience.

• Know your market. What makes your product different from every other cosmetic product? Do you offer colors that no other company has? Are your products made for women who are worried about aging? Do you specialize in working with women with skin discoloration challenges? Knowing why your product is special is essential to setting your product up for success as opposed to having it drown in the competition.
• Test your product. It’s one thing to know that your cosmetics work on you and your close friends. However, how does the product work on others who don’t know you? Try offering free trials to others who may be interested in your product. Conduct short interviews to find out what they like and don’t like about the product. How long does the product last on their skin? Do they like the scent of the product? Would they use the product again? These are all questions you should ask to make sure that the product will work on a larger group of people.
• Invest in the proper packaging complete with color compounding. How your cosmetic products are packaged can mean the difference between making a few sales, and selling out your inventory. Will you use plastic packaging or a more natural choice of packaging? Invest in color compounding to create a package that draws your audience in. Working with color compounding experts will help you to compete with other larger companies.
• Find outlets to make sales. Whether you choose to sell your cosmetics independently online, or through larger distribution channels that will get you into drug stores and other make-up boutiques, you need to have a plan to get your product out to the masses. Connect with mentors who can give you the right connections so that you can start selling as quickly as possible.